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Paid Ad Spend
Campaign / channel
Spend
Impr.
Clicks
CPC
CPM
Website Traffic · woat.org
Channel
Sessions
Share
Users
New
Engaged
Entries vs. Joins over time
People who started checkout, and how many joined.
EntriesJoinsConversion %
Top plans
Plans ranked by total entries in the selected range.
Plan
Entries
Joins
Lost
Clubs
Entries, joins and conversion by club for the selected range — ⇩ CSV exports the whole table; sign in to export a single club’s member details.
Club
Entries
Joins
Lost
Conv.
Join value
By platform
Entries, joins and conversion by checkout channel (credit-card, ACH, in-club kiosk) for the selected range. “Untagged” = no platform recorded: all imported history before 2026-07-22, plus a small ongoing trickle of live joins whose lead event never arrived.
Platform
Entries
Joins
Lost
Conv.
Join value
Campaign sources (UTM)
Leads, joins and conversion by source / medium / campaign / ad account / audience for the selected range. “Untagged” = visits with no utm_* on the URL (all traffic before UTM tracking went live).
By source family · one advertiser per row · the detailed rows below are unchanged
Source family
Raw sources
Entries
Share
Joins
Lost
Conv.
Join value
SI = Sneeze It’s campaigns (plain google is Sneeze It’s brand / evergreen search). VI = a second vendor tagging alongside. fb / ig are Facebook and Instagram links tagged outside either convention and are split by medium: paid rows carry Meta campaign IDs from a Meta ad account whose spend this dashboard does not load; social rows are organic. Both are kept separate from Meta (SI).